Dusty Road agents are experienced, senior industry people who find joy in bringing expert advice to the talent we represent and their clients.


Senior Agent / Partner
Advertising, Design & Innovation

Lucy is a Senior Agent and Co-Founder of Dusty Road. She has over 20 years’ experience working in the design, digital, advertising, VFX and sound industries, both as a business leader and agent across New Zealand and the UK. Lucy has a deep understanding of creative talent and the creative businesses they work in.

Senior Agent / Managing Director
Film, TV & Post Production

Bruce is MD and Co-Founder of Dusty Road. He has worked with some of the best in the industry on award-winning television and major feature films with US, UK, French and Australasian studios. Bruce was a Studio Services Executive in the UK and started Oktobor Animation soon after moving to New Zealand. He is known as a technical and commercial innovator.


Senior Agent
Advertising, Film & TV Production

Angela is a Senior Agent at Dusty Road. She is experienced in all aspects of Film, Television and Advertising with over 18 years’ production experience in New Zealand and overseas. As a producer of documentaries, content and tv commercials, she understands the best fit between talent, client and the project. 

Senior Researcher
Advertising, Design, Innovation, Film & TV and Music

Angela is Dusty Road’s Senior Researcher. She’s spent the last 10 years working in the music industry, running an online platform that promotes and supports musicians. At Dusty Road she helps our Agents advance our talent in a wide range of creative fields.


Suite 202, Ironbank, 150 Karangahape Rd,
Auckland, 1010, New Zealand

+64 9 390 3135