Dusty Road agents are experienced, senior industry people who find joy in bringing expert advice to the talent we represent and their clients.


Talent Director
Advertising, Design & Innovation

Lucy is Talent Director and Co-Founder of Dusty Road. She has over 20 years’ experience working in the design, digital, advertising, VFX and sound industries, both as a business leader and agent across New Zealand and the UK. Lucy has a deep understanding of creative talent and the creative businesses they work in.

Talent Director
Film, TV & Post Production

Bruce is Managing Director and Co-Founder of Dusty Road. He has worked with some of the best in the industry on award-winning television and major feature films with US, UK, French and Australasian studios. Bruce was a Studio Services Executive in the UK and started Oktobor Animation soon after moving to New Zealand. He is known as a technical and commercial innovator.


Senior Talent Agent
Advertising, Film & TV Production

Angela is a Senior Talent Agent at Dusty Road. She is experienced in all aspects of Film, Television and Advertising with over 18 years’ production experience in New Zealand and overseas. As a producer of documentaries, content and tv commercials, she understands the best fit between talent, client and the project. 

Talent Agent
Advertising, Design & Innovation

Maddi is a Talent Agent at Dusty Road and a Communications Degree graduate, majoring in Creative Industries. She has a great eye for design and creative and is excellent at bringing opportunities to the talent she represents. Maddi builds strong relationships with talent and businesses in the advertising, design and innovation fields.


Suite 202, Ironbank, 150 Karangahape Rd,
Auckland, 1010, New Zealand

+64 9 390 3135