A New Zealand Creative Talent Agency

Lucy is the Senior Agent and Co-Founder of Dusty Road. With a career spanning over two decades, she has extensive experience in various sectors including design, digital, advertising, VFX, and sound industries. As a business leader and agent in New Zealand and the UK, Lucy’s expertise and leadership drive success and innovation for Dusty Road’s clients.

Bruce, MD and Co-Founder, has a distinguished career spanning both production and business. In the realm of production, he has collaborated with industry-leading professionals on award-winning television shows and feature films across the US, UK, France, and Australasia. His business acumen was honed during his tenure as an executive at the renowned Pinewood Studios in the UK. In 2010, he further demonstrated his entrepreneurial spirit by establishing Oktobor Animation in Auckland. Bruce is widely recognised for his technical and commercial innovation.